哔哩哔哩苹果iPhone Air在华首发遇冷，已暂停生产？_我的网站
A | 本文来自：华尔街见闻，作者：龙玥，原文标题：《苹果iPhone Air在华首发遇冷，多数顾客只试不买，已暂停生产？》，头图来自：AI生成 苹果公司寄予厚望的iPhone Air在中国市场遭遇了平淡开局，这款以超薄设计为卖点的新机型并未复制以往的抢购热潮。
B | WASHINGTON -- With the growing popularity of disposable e-cigarettes, communities across the U.S. are confronting a new vaping problem: how to safely get rid of millions of small, battery-powered devices that are considered hazardous waste.For years, the debate surrounding vaping largely centered on its risks for high school and middle school students enticed by flavors like gummy bear, lemonade and watermelon.But the recent shift toward e-cigarettes that can’t be refilled has created a new environmental dilemma. The devices, which contain nicotine, lithium and other metals, cannot be reused or recycled. Under federal environmental law, they also aren’t supposed to go in the trash.U.S. teens and adults are buying roughly 12 million disposable vapes per month. With little federal guidance, local officials are finding their own ways to dispose of e-cigarettes collected from schools, colleges, vape shops and other sites.“We are in a really weird regulatory place where there is no legal place to put these and yet we know, every year, tens of millions of disposables are thrown in the trash,” said Yogi Hale Hendlin, a health and environmental researcher at the University of California, San Francisco.In late August, sanitation workers in Monroe County, New York, packed more than 5,500 brightly colored e-cigarettes into 55-gallon steel drums for transport. Their destination? A giant, industrial waste incinerator in northern Arkansas, where they would be melted down.Sending 350 pounds of vapes across the country to be burned into ash may not sound environmentally friendly. But local officials say it’s the only way to keep the nicotine-filled devices out of sewers, waterways and landfills, where their lithium batteries can catch fire.“These are very insidious devices,” said Michael Garland, who directs the county’s environmental services. “They’re a fire risk and they’re certainly an environmental contaminant if not managed properly.”Elsewhere, the disposal process has become both costly and complicated. In New York City, for example, officials are seizing hundreds of thousands of banned vapes from local stores and spending about 85 cents each for disposal.HAZARDOUS WASTEVaping critics say the industry has skirted responsibility for the environmental impact of its products, while federal regulators have failed to force changes that could make vaping components easier to recycle or less wasteful.Among the possible changes: standards requiring that e-cigarettes be reusable or forcing manufacturers to fund collection and recycling programs. New York, California and several other states have so-called extended product responsibility laws for computers and other electronics. But those laws don't cover vaping products and there are no comparable federal requirements for any industry.Environmental Protection Agency rules for hazardous waste don’t apply to households, meaning it's legal for someone to throw e-cigarettes in the garbage at home. But most businesses, schools and government facilities are subject to EPA standards in how they handle harmful chemicals like nicotine, which the EPA considers an “acute hazardous waste," because it can be poisonous at high levels.In the U.S., the push to manage disposable e-cigarettes has chiefly come from schools, which can face stricter regulation if they generate more than a few pounds of hazardous waste per month. Monroe County schools pay $60 to dispose of each one-gallon container of vapes. More than two thirds of the e-cigarettes collected by the county come from schools.“Our schools were very relieved because they had confiscated so much of this material,” Garland said. “If you think of all the high schools across the country, they are in a very difficult place right now.”Lithium in e-cigarette batteries is the same highly sought metal used to power electric vehicles and cellphones. But the quantities used in vaping devices are too small to warrant salvage. And nearly all disposable e-cigarette batteries are soldered into the device, making it impractical to separate them for recycling.Disposable e-cigarettes currently account for about 53% of the multi-billion U.S. vaping market, according to U.S. government figures, more than doubling since 2020.Their rise is a study in unintended consequences.In early 2020, the Food and Drug Administration banned nearly all flavors from reusable e-cigarettes like Juul, the cartridge-based device blamed for sparking a nationwide surge in underage vaping. But the policy didn't apply to disposables, opening the door to thousands of new varieties of fruit and candy-flavored vapes, almost all manufactured in China.In recent months the FDA has begun trying to block imports of several leading disposable brands, including Elf Bar and Esco Bar. Regulators consider them all illegal, but they have been unable to stop their entry to the U.S. and the devices are now ubiquitous in convenience stores, gas stations and other shops. FDA’s tobacco chief, Brian King, said in a statement that his agency “will continue to carefully consider the potential environmental impacts” of vaping products.THE COST OF CONFISCATING DISPOSABLE E-CIGARETTESIn 2020, New York City outlawed the vast majority of e-cigarette types, banning flavors that can appeal to youngsters.City employees conduct thousands of inspections annually, and last year issued more than 2,400 citations to corner stores and bodegas selling illegal flavored products. Adding to the challenge are THC vapes sold at hundreds of unlicensed marijuana shops, a separate but related problem that has mushroomed since New York's legalization of recreational pot.Since last November, officials have seized more than 449,000 vape units, according to city figures. New York City is spending about $1,400 to destroy each container of 1,200 confiscated vapes, but many more remain in city storage lockers. “I don’t think anyone ever considered the volume of these in our community,” said New York Sheriff Anthony Miranda, who leads a task force on the issue. “There’s a tremendous amount of resources going into this effort.” A recent lawsuit against four large vaping distributors aims to recoup some of the city's costs. For now, New Yorkers who vape can bring their used e-cigarettes to city-sponsored waste-collection events.Ultimately those vapes meet a familiar fate: They are shipped to Gum Springs, Arkansas, to be incinerated by Veolia, an international waste management firm. The company has incinerated more than 1.6 million pounds of vaping waste in recent years, mostly unsold inventory or discontinued products.Veolia executives say burning e-cigarettes' lithium batteries can damage their incinerators.“Ideally we don’t want to incinerate them because it has to be done very, very slowly. But if have to, we will,” said Bob Cappadona, who leads the company’s environmental services division.Veolia also handles e-cigarettes from Boulder County, Colorado, one of the only U.S. jurisdictions that actively tries to recycle e-cigarette batteries and components.Historically, Boulder has had one of the highest teen vaping rates in the country, peaking at nearly 33% in 2017. “It was like someone flicked the switch. Suddenly e-cigarettes were everywhere,” said Daniel Ryan, principal of Centaurus High School. Beginning in 2019, county officials began distributing bins to schools for confiscated or discarded e-cigarettes. Last year, they collected 3,500. County staffers sort the devices by type, separating those with removable batteries for recycling. Disposables are packed and shipped to Veolia's incinerator. Shelly Fuller, who directs the program, says managing vape waste has gotten more costly and labor intensive with the shift to disposables.“I kind of miss the days when we had Juuls and I could take each battery out and recycle them very easily,” Fuller said. “No one has time to dismantle a thousand Esco Bars.”___AP video journalist Joseph Frederick contributed to this story from New York___Follow Matthew Perrone on Twitter: @AP_FDAwriter___The Associated Press Health and Science Department receives support from the Howard Hughes Medical Institute’s Science and Educational Media Group. The AP is solely responsible for all content.。 10月22日周三，iPhone Air在中国大陆正式发售，但北京和上海的主要苹果零售店外均未出现长队。
C | 现场观察发现，许多顾客对这款手机的纤薄机身和新配色表现出好奇，但大多停留在体验和试用阶段，“看客比买家多”。在北京三里屯的门店，前来提取iPhone 17 Pro机型的顾客反而更多。
D | 这一市场反应与iPhone 17系列在全球其他地区发售时的火爆场面形成对比，也为苹果在华的复苏前景蒙上了一层阴影。就在上一个财报季，苹果刚刚扭转了其大中华区连续七个季度营收下滑的颓势。 门店“看客”多于买家 iPhone Air的首发日显得异常平静。据在上海的观察，门店无需排队即可直接购买iPhone Air，尽管到上午时分，有几款配色已经售罄。在北京，情况也类似，顾客可以当天下单并提取新机。 然而，客流并未转化为强劲的销售。消费者普遍的反馈是，iPhone Air的轻薄手感和新颖颜色确实引人注目，但多数人“只试不买”。这与一个月前iPhone 17系列在国际市场发售时，众多门店外排起长龙的景象截然不同。 消费者普遍认为，iPhone Air 的轻薄设计和新配色很吸引人，但大多数人只是试用，而不是购买。 定价与eSIM的双重考验 iPhone Air在中国市场的起售价为7999元，这一定价策略使其面临双重考验。一方面，按照中国的消费标准，这个价格颇为昂贵，消费者可以用更低的成本购得一部配置顶级的安卓旗舰手机。 另一方面，该机型仅支持eSIM卡，是其在中国延迟上市的主要原因。为了实现5.6毫米的极致纤薄机身，苹果取消了物理SIM卡槽，将空间用于增加电池容量。 尽管中国主要运营商现已开始支持eSIM技术，且苹果首席执行官库克上周访华时亲自宣布了发售消息，但对于广大用户而言，这仍是一项需要时间适应的技术。 网友也吐槽称，该机型性价比不高。 为追求5.6毫米超薄机身和165克重量，影像系统仅保留单颗4800万像素主摄，电池容量被压缩至3050mAh，价格还比iPhone 17高出2000元，性能、影像、续航等体验上全面落后…… iPhone Air被曝暂停生产 据科技博主“定焦数码”称，iPhone Air因国外销量不达预期+国内推迟发售，目前处于暂停生产的状态，前期屯的库存当前够用，攒一攒订单再开工。 此前有投资机构称因销售表现未达预期，苹果计划削减iPhone Air的产量，该公司将于2025年底前削减iPhone Air百万台产量，同时提升iPhone 17系列其它机型的产量。 尽管市场反响表现较为平淡，但从官网的预定状态来看，iPhone Air大概要有一周后才会有货，京东等三方电商平台也是如此。 复苏关键期的激烈竞争 苹果正处于在华业务扭转颓势的关键节点，而iPhone Air的推出恰逢市场竞争异常激烈的时期。华为、小米、Oppo等本土品牌不仅在价格上更具优势，其产品线也极具竞争力。
E | 过去一周，本土竞争对手相继推出了新款旗舰机型，如Vivo X300 Pro和Honor Magic8 Pro。此外，多家中国厂商也已推出设计同样轻薄的折叠屏手机。
F | 虽然iPhone Air凭借其独特形态在市场上暂无完全对标的产品，但它必须在功能、价格和品牌忠诚度的多重维度上与本土巨头展开竞争。 iPhone 17系列整体需求仍强劲 尽管iPhone Air的首发表现不及预期，但这并不代表苹果新一代产品线整体遇挫。
G | 事实上，iPhone 17系列在全球范围内的需求依然强劲。 根据Counterpoint Research最近的一份分析报告，在美国和中国市场，iPhone 17系列上市后前10天的销量，比上一代iPhone 16系列同期高出14%。 报告指出，iPhone 17 Pro的重新设计、Air机型带来的全新形态以及基础款iPhone的显著提升，共同推动了整体销量的增长。
H | 这表明，苹果的品牌号召力和生态系统黏性，依然是其维持市场地位的坚实基础。 Current article:http://j43.ganweilingmukuai.shop/6wtlvm/20260826/467467.html Published on:00:00:00 |
