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“乡愁始终是安放灵魂的那一抔故土”——第11届“海峡诗会”见闻_我的网站
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Chinese animated film Niu Lai, initially mocked online for its "worest" production, has become an unlikely box-office and internet sensation in China and abroad, spawning memes, merchandise and growing interest from global audiences.
Niu Lai crossed 40 million yuan ($5.95 million) in box-office receipts late Saturday, according to Lighthouse, a Chinese ticketing and box-office platform. Meanwhile, Christopher Nolan's The Odyssey currently ranks sixth among this summer's top-grossing films in China, with box-office receipts reaching 457 million yuan.
The film opened in Chinese theaters August 5 and grossed just 342 yuan on its opening day. Its box office totaled around 7,700 yuan over its first 10 days before screenings and ticket sales surged beginning August 14, fueled by widespread online ridicule and curiosity about the film's notoriously rough animation.
It was made over five years by a mother-and-son team, with its crude animation, stiff character movements and unusual plot becoming the main source of its popularity.
It has since become a broader online phenomenon in China. Merchants have begun selling plush toys modeled on its characters, while fans have created memes, posters and other unofficial merchandise. Moviegoers have even placed homemade posters in theaters, although the production company has not released an official poster.
On Douyin, China's version of TikTok, users have produced numerous clips and other fan-made content based on the film. Multiple official Chinese accounts on the platform have also joined the trend, while some users have used AI tools to create new variations of the meme.
Police in Hefei, capital of East China's Anhui Province, used an image from the film in a traffic-safety notice posted on its Douyin account.
Interest has also emerged in Hong Kong, where users on social media have been discussing the film's surprise box-office success and calling for its release in local theaters. Some users tagged Broadway Cinematheque, a Hong Kong independent cinema, asking when it would screen the film. The cinema's official account replied "in talks," prompting excitement among Hong Kong moviegoers.
The cinema later said it had received a number of requests from audiences but that no screening plans had been finalized, local media reported.
The phenomenon has also crossed China's borders.
The Financial Times and other international media outlets have reported on the film, with some comparing its unlikely rise to cult movies such as The Room, which became famous in part because audiences embraced its flaws.
The movie's growing popularity has also moved beyond social media.
In San Francisco, two independently organized screenings of Niu Lai sold out, according to the San Francisco Chronicle. The screenings were held at a time when the film had yet to secure a broad official overseas release.
The film is now attracting interest from overseas distributors, with Singapore film distributors considering bringing Niu Lai to local theaters, according to Singapore's Lianhe Zaobao.
The Niu Lai meme has also been picked up by organizations outside China, showing how the film's imagery has begun to take on a life beyond the movie itself.
In Malaysia, a blood donation center in Johor Bahru used the story of Niu Lai in a humorous and inspirational social media message encouraging people to donate blood, according to Lianhe Zaobao.
The official TikTok account of Dutch railway operator Nederlandse Spoorwegen also joined the trend, using the Niu Lai meme in one of its posts.
Such uses suggest that Niu Lai is evolving beyond a film-related meme into a broader piece of internet culture, with institutions and brands using its recognizable imagery to connect with audiences, Zhang Peng, a cultural researcher and associate professor at Nanjing Normal University, told the Global Times.
The overseas response reflects a reversal of the traditional path for Chinese films seeking international audiences. Rather than being promoted abroad as a polished production built around Chinese culture or expensive visual effects, Niu Lai has traveled overseas largely because audiences found its roughness and absurdity impossible to ignore, he noted.
Its unexpected popularity overseas offers an unusual form of cultural export, driven not only by traditional film marketing but also by memes, curiosity and audiences' desire to experience the phenomenon for themselves, added Zhang. "Thanks to the strong conncted global online culture, such 'mission impossible' animation could become a global sensation and a reality."
。 AI摘要 第11届“海峡诗会”在三明举行，70余位两岸暨港澳诗人采风交流。
二 | 活动深化闽台及沪明文学合作，以诗歌搭建文化连心桥，共续同根同源文脉情缘。 6日至9日，第11届“海峡诗会”在三明举行，70余位来自海峡两岸暨港澳地区的诗人在新福建的万千风貌中酬唱论诗，共续同根同源的文脉情缘。
三 | 本届诗会以“为荷而来”为主题，与会诗人奔赴三明市建宁县、泰宁县开展实地采风，在绿水青山、客家烟火中汲取创作灵感。
四 | 在建宁县濉溪镇圳头村聚晟源果园，被网友昵称为“烧烤诗人”的温雄珍弯腰捡起了一颗从枝头掉落的玉梨。她笑着说：“它落在地上被我看到了，我就应该把它捡起来，这个缘分非常好。
五 | ” 温雄珍来自广西贵港。贵港别称“荷城”，与建宁一样，都以种植荷花闻名。“贵港刚刚遭遇洪水，那里的人仍然不屈不挠地追逐着心中的美好画卷，这正是人赋予荷花的精神寄托，也是荷花赋予人的精神气质。这次诗会，我听说了建宁县2008年奋战冰灾的故事，在采风中，我读到了同样由荷而来的精神内核。” 中国作家协会《诗刊》社主编李少君此行作诗5首。在《泰宁古城有感》一诗中，他挥笔写下诗句“耕读诗书存道统，焕新境界我心求”。
六 | 在他看来，经过全面小康的建设，华夏山乡发生了巨变，大家真正感觉到桃花源式的梦想正在新时代实现，这其实也特别需要诗人做证。 “海峡诗会”自2002年创办以来，已成功举办11届，足迹遍布闽山闽水。三明是改革开放后福建最早形成的地方诗群——“三明诗群”的重要创作基地。
七 | 时隔10年，“海峡诗会”重回故地，见证的是“三明诗群”的别开生面。 “三明诗群”第一代诗人之一、永安市文联原主席赖微介绍，“三明诗群”是1984年前后组群，延续至今已有40多年。近年来，它呈现出老中青三代衔接紧密、县域子网活跃、理论创作并行的特点，从“山地禅意”转向“山水+乡土+大众文艺”三位一体。 闽台情深。台湾《创世纪》诗杂志社社长古月表示，40多年前，“三明诗群”第一代核心诗人范方与《创世纪》诗杂志社洛夫一直有着深厚的友谊。范方的很多佳作都在《创世纪》诗杂志社发表，受到台湾诗友的热烈追捧。40多年来，杂志社成员与“三明诗群”的诗人仍保持着联系，不时以诗会友。 本届“海峡诗会”，上海市作家协会作为主办单位之一，也派出了诗人参加。
八 | 1958年至20世纪70年代，为支援福建重工业基地及“小三线”建设，上海整体搬迁18家轻工企业至三明，逾万名上海职工及家属南下扎根。2022年5月，上海与三明建立对口合作关系。 上海市作协党组成员、专职副主席高渊介绍，近年来，随着沪明对口合作全面深化，两地文学交流进入了机制化、常态化的新阶段。上海市作协多次组织作家、诗人深入三明调研交流，设立了文学创作基地。他表示，未来沪明文学交流机制将更加常态化、长效化。 “海峡诗会”是由《台港文学选刊》杂志社发起创立、福建省文联及下属福建省作协和其他相关单位主办的系列品牌活动。多年来，诗会先后邀约了台湾著名诗人余光中、洛夫、痖弦、郑愁予、席慕蓉以及海内外数百位诗人来闽交流，在海内外华文文学界产生了广泛而深远的影响。 本届诗会，既有陈先发、曹宇翔等8位鲁迅文学奖得主，也有张晓风、詹澈、白灵（庄祖煌）等台港澳诗人，70余位来自海峡两岸暨港澳地区的诗坛老中青三代中坚力量，搭建起走心交心的文化连心桥。 两岸一家亲，闽台亲上亲。在探讨诗歌创作之余，85岁高龄的张晓风还和《台港文学选刊》原主编杨际岚商讨出书事宜。她想把恩师指导如何写作、投稿的书在大陆出版。台湾诗人余佩珊则笑说，她最熟悉的福建诗人就是父亲余光中。诗会一结束，她就要赶回祖籍地永春县桃城镇洋上村看望父老乡亲。“无论走到哪里、时代怎么变化，乡愁始终是安放灵魂的那一抔故土。” 福建省文联副主席、省作协主席陈毅达说，“海峡诗会”以深呼吸式的探访，把准时代的脉搏，以灵魂的微吟致敬所有创造和平的先辈。这不仅是盛世的一场家宴，更是心灯的一次齐明。（本报记者 陈尹荔）。
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